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Increase Your Brand Visibility & Goodwill
While encouraging the internet's gold rush
Welcome to Above The Fold! Your weekly dose of business development for SMEs.
If you're in the process of (or have tried in the past) growing your brand - or any brand for that matter, you know that it's very hard to reach your audience through the fierce competition.
I mean, everyone's constantly working on what already works, while looking for any new tricks and gimmicks that'll at least make a slight dent in their numbers. Add the brands that are popping up everyday, and you’ll have a gold rush that'll put the actual gold rush and the crypto craze to shame.
No wonder there's a lot of noice in the marketplace.
In this edition, you'll find a tactic that's used by many brands - both mainstream and boutique, that'll increase your brand visibility, brand recognition, as well as brand reputation.
I mean, that's trifecta right there.
The tactic is publishing royalty free images (and videos if your budget permits), under your brand name, that has you brand in them. (Ex: a photo of a laptop and a coffee mug, on which your logo is printed on.)
Now, it might seem underwhelming, but this is a long-term PR technique, used by popular brands like Mailchimp, etc.
Why this technique?
As you may already know, content is king. And everyone is creating content. And I do mean, everyone. So much so, that it's become sort of a ‘gold rush’.
And these content creators - whether they're writing an article, creating a video, or recording a podcast, are looking for images that they can use. Preferably, free ones.
For example, Unsplash, a popular royalty-free image source, has an average of 12 BILLION monthly views, and 100 MILLION monthly downloads.
And no one is talking about them.
Most of this traffic is content creators. And among these content creators, there are bootstrappers (folks who fund their own startups), freelancers, content creators for big and small brands, journalists, editors, and everyone in between.
Are you telling me that it's not a good idea to get your brand name in front of their eyeballs?
Yea, that's what I thought.
And the content they create get MILLIONS of eyeballs, all the time.
If your brand logo is in the images that they use, how popular do you think your brand may be?
Remember. Perception is everything.
In these times, you can't afford not to capitalize on any source of attention. Not with all this competition popping up every day.
This technique is just another one (albeit, lesser known) that'll get that job done.
Remember. There's no reason that your startup's name shouldn't be out there with the cool kids.
Till next week.
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